About the Challenge Anchor

About the Challenge

The Every Hoya Challenge is a series of three social media contests that encourage Hoyas to demonstrate safe and healthy behaviors from wherever they are this fall. We encourage all community members to participate and nominate other Hoyas to enter. The challenges will run from September 23- October 14 and all entries will be eligible to win one of sixteen total prizes.

Campaign #: #EveryHoya

Campaign URL: www.georgetown.edu/everyhoya/challenge

Shortened URL: https://bit.ly/32NwYey

Every Wednesday morning, this page will be updated with the details of that particular week’s contest, including graphics and sample language. The first contest of the Every Hoya Challenge drops on Wednesday, September 23rd. 

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Week 3: Caption This Anchor

Week 3: Caption This

How to Enter:

  • Visit the @GeorgetownUniversity story and type your entry into the Q&A box. Note that there will be multiple different photos to caption throughout the week. Hoyas can gain multiple entries to the final prize drawing by captioning each different photo.

Deadline:

Hoyas can enter until 11:59 on Tuesday, October 13. Winners will be selected and contacted on Instagram on Wednesday, October 14.

Social media graphics:

A photo of Jack the bulldog next to another dog with the text "caption this" and a shield that says "Every Hoya Challenge"

 

Sample Language:

  • Facebook: @GeorgetownJack needs YOUR help! For this week’s #EveryHoya Challenge, we’re giving YOU the oppawtunity to caption various photos of Jack with clever or humorous ways to break the ice and ensure he gets his 6 ft. of space. Visit GU on IG to type your back-up reminder in the Q&A box on our Instagram story: https://www.instagram.com/georgetownuniversity/ 
  • Twitter: @GeorgetownJack needs YOUR help! For this week’s #EveryHoya Challenge, we’re giving YOU the oppawtunity to caption Jack’s photos with clever ways to ensure he gets 6 ft. of space. Visit GU on IG to type your back-up reminder in the Q&A box on our story: https://www.instagram.com/georgetownuniversity/ 
  • Instagram: We’ve all found ourselves in situations where others drift into our 6 ft. of space and it can be awkward to tell them to back up. In this week’s #EveryHoya challenge, we’re giving YOU the oppawtunity to caption various photos of Jack the Bulldog with clever or humorous ways to break the ice and ensure he gets his own space! Type your back-up reminder in the Q&A box on the next slide to enter to win! Submissions should not include profanity but puns are both intended and encouraged. 
  • Instagram Stories: See the box folder above for slides to share on  your IG story! Tag @GeorgetownUniversity!

 

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Week 2: Staying Social Anchor

Week 2: Staying Social

How to Enter:

  • Screenshot one of the settings on the @GeorgetownUniversity story and use Instagram stickers and design tools to add everything you need to create your perfect socially distanced day.
  • Instagram DM your masterpiece to @GeorgetownUniversity.

Deadline

Hoyas can enter until 11:59 on Tuesday, October 6. Winners will be selected and contacted on Instagram on Wednesday, October 7.

Social media gifs

A photo of a lawn with graphics of a picnic blanket and dogs. Text says "Staying Social" and "Every Hoya Challenge."

 


Sample Language

  • Facebook: What’s your perfect socially-distanced day? Whether you’re picnicking in the park or hiking a new trail, plan out your next event. To enter week 2 of the #EveryHoya Challenge, visit the Georgetown University Instagram story, screenshot one of the scenes and use Instagram stickers to add everything you need for your perfect day. Tag any friends that will join (but make sure to keep them at least 6 feet apart). DM your masterpiece to @GeorgetownUniversity to be eligible for this week’s drawing: https://www.instagram.com/georgetownuniversity/
  • Twitter: We’re all discovering new ways to stay social. For this week’s #EveryHoya Challenge, call on your artistic side to plan your perfect socially-distanced day. Visit GU on IG to choose your setting, decorate and DM us your masterpiece for a chance to win: bit.ly/2KSBlsD
  • Instagram Feed: We’re all discovering new ways to stay social. What’s your ideal socially-distanced day? To enter this week’s #EveryHoya Challenge, visit the @GeorgetownUniversity story, screenshot one of the scenes and use Instagram stickers to add everything you need for your perfect day. Tag any friends that will join (but make sure to keep them at least 6 feet apart). DM your masterpiece to @GeorgetownUniversity to be eligible for this week’s drawing.
  • Instagram Stories: See the box folder above for slides to share on  your IG story! Tag @GeorgetownUniversity!
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Week 1: #WhyHoyasMask Anchor

Week 1: #WhyHoyasMask

How to Enter:

  • Post or DM to @GeorgetownUniversity a photo or boomerang of you in a mask with text that tells us why you wear it. Use #EveryHoya and #WhyHoyasMask and tag @GeorgetownUniversity.
  • Select photos and boomerangs will be re-shared on the Georgetown’s social media channels.

Deadline

Hoyas can enter until 11:59 on Tuesday, September 29. Winners will be selected and contacted on Instagram on Wednesday, September 30.

Social media graphics

Two graphics that say "Why Hoyas Mask" with a small shield that says "Every Hoya Challenge"

 

Nomination Giphy:

Sample Language

  • Facebook: Week 1 of the #EveryHoya Challenge is live and we need YOU to rise to the challenge. This week we want to know #WhyHoyasMask. Check out the Georgetown University Instagram story for info on how to enter: https://www.instagram.com/georgetownuniversity/
  • Twitter: We need YOU to rise to the challenge. This week, we want to know #WhyHoyasMask. Check out the Georgetown University Instagram story for info on how to enter this week’s #EveryHoya Challenge:https://www.instagram.com/georgetownuniversity/.
  • Instagram Feed: Can you rise to the challenge? This week, we want to know #WhyHoyasMask. Check out the @GeorgetownUniversity Instagram story for info on how to enter this week’s #EveryHoya Challenge!
  • Instagram Stories: See the box folder above for slides to share on  your IG story! Remember to insert the @GeorgetownUniversity tag!
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Downloadable Images Anchor

Downloadable Images

Click the links below to download images to help promote the Every Hoya Challenge:

Challenge logo

 

A blue shield that says "Every Hoya Challenge"

 

Website banners

Two images with text that says the "Every Hoya Challenge" and "Every Hoya Rises to the Challenge"

Social media graphics

Three images with text that says the "Every Hoya Challenge" and "Every Hoya Rises to the Challenge"

Photography

Three images where students are on Georgetown's campus in masks.

Instagram Story slides

GIFs

We have also published a number of branded gifs on giphy.com. These are also available as stickers on Instagram Stories by searching “#EveryHoya.”

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Sample Language Anchor

Sample Language

Social Media Posts

  • Facebook: #EveryHoya rises to the challenge. We’re challenging you to demonstrate how you’re putting health and safety first this fall for a chance to win prizes valued up to $100USD. Every Wednesday, a new contest drops on the Georgetown University Instagram account: https://www.georgetown.edu/everyhoya/challenge/
  • Twitter: Every Hoya rises to the challenge. Join the #EveryHoya Challenge and demonstrate how YOU put health and safety first, with a chance of winning prizes valued up to $100USD!  A new contest drops on the Georgetown University Instagram account every Wednesday. https://bit.ly/32NwYey
  • Instagram: Every Hoya rises to the challenge. Join the #EveryHoya Challenge and demonstrate how YOU put health and safety first, with a chance of winning prizes valued up to $100USD! Click the link in our bio to learn more about the series of contests held on the @GeorgetownUniversity Instagram!

Websites or Newsletters

#EveryHoya rises to the challenge. That’s why we’re launching the “Every Hoya Challenge,” a series of contests held on the university’s Instagram account that encourage Hoyas to publicly demonstrate their commitment to health and safety for a chance to win a number of prizes. Each Wednesday from September 23-October 7, we’ll launch a new contest with a new chance to win. Visit https://www.georgetown.edu/everyhoya/challenge/ and follow @GeorgetownUniversity on Instagram to participate.

Nominate a Hoya

I nominate YOU to rise to the #EveryHoyaChallenge! Check out @GeorgetownUniversity on Instagram to for a chance to win a prize each week while demonstrating your commitment to keeping #EveryHoya safe.

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