Stanton Distinguished Leaders Series: Purpose In Crisis – A Conversation with Frank Cooper, Senior Managing Director and Global Chief Marketing Officer, BlackRock
Frank Cooper III has built his career on a unique capability to unite business, human, and cultural perspectives to make brands supremely relevant. As such, he has built a reputation as an agent of change, able to lead transformation for companies at an inflection point across multiple industries, from entertainment, and consumer goods to technology and finance.
In his current role as senior managing director and global chief marketing officer of global financial powerhouse BlackRock, Cooper leads the company’s marketing across every region of the world —combining the science of data-driven/technology-centered approaches with the art of creativity, culture, and purpose. Cooper began his career as an entertainment lawyer, later serving as a senior executive at two of the world’s most iconic music labels: Motown and Def Jam. His ability to leverage entertainment to connect culture with consumers led to his subsequent roles as chief marketing and creative officer at BuzzFeed and chief marketing officer of global consumer engagement for PepsiCo’s Global Beverage Group. More recently, Cooper has been lauded by Fast Company Magazine as one of the “100 Most Creative People in Business”; was a four-time recipient of Billboard Magazine’s “Power 100”; and is recipient of AdColor’s coveted Legend Award.
This event is made possible by the generous support of Georgetown parents Daniel and Mary Stanton. The Stanton Distinguished Leaders series brings to Georgetown’s campus leaders who are renowned in their fields to share their unique experiences with the university’s students and alumni and to engage in dialogue about leadership in an ever-changing world.