Alumni
Lifelong Learning – Pricing Strategy
In this certificate program, participants will delve into various approaches to pricing strategy and the psychological impacts of pricing decisions. Through hands-on experience, attendees will be introduced to Conjoint Analysis, a powerful analytical tool used to inform pricing strategies across diverse business contexts.
The program will cover the following key areas:
- Economic Pricing Strategies
- Psychological Pricing Effects
- Introduction to Conjoint Analysis
- Using Conjoint Analysis for Pricing