Take Your Shot Showcase
Our signature pitch competition is back! On December 9, select Integrated Marketing Communications (IMC) students will participate in the second “Take Your Shot” showcase.
In 2020, instructors from Georgetown’s IMC program decided their students needed to focus on one of the biggest – and most imperative – communications undertakings of the century. They collaborated on a plan to center their coursework around COVID-19 vaccine adoption for the fall 2021 semester. This approach allowed a significant number of students to tackle a real-life and real-world problem, in real time. Students have worked simultaneously on a core case challenge: how to drive consideration and ultimately grow vaccine acceptance among a variety of reluctant targets.
Teams will each make a 10-minute presentation. Their pitches will be judged by government officials and representatives from the companies and organizations driving the collective effort to get America vaccinated. Following the pitches, expert judges will determine which team will take home the coveted title of Winter 2021 Hot Shots.
To our students participating in the pitch showcase, we are so excited to see you in action! We invite all members of our IMC community to attend and cheer on the teams.