Take Your Shot Showcase
In 2020, instructors from Georgetown’s Integrated Marketing Communications master’s program decided their students needed to focus on one of the biggest – and most imperative – communications undertakings of the century.
They collaborated on a plan to center their coursework around COVID-19 vaccine adoption for the spring 2021 semester. This approach allowed a significant number of students to tackle a real-life and real-world problem, in real time. 67 students have worked simultaneously on a core case challenge: how to drive consideration and ultimately grow vaccine acceptance among a variety of reluctant targets.
On May 13 at 5:00 p.m. ET, select students will participate in the “Take Your Shot” pitch showcase. Teams will each make an 8-minute presentation. Their pitches will be judged by government officials and representatives from the companies and organizations driving the collective effort to get America vaccinated. Following the pitches, the judges will determine which team will take home the coveted title of 2021 Hot Shots.
All are welcome to attend this virtual showcase and celebrate the hard work of our IMC students.