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Sports Management Students to Study China Trip

Sports Industry Management Program

Sports Industry Management (SIM) students traveled to South Africa last year for the 2010 World Cup as part of a global sports management study similar to next month's China trip.

July 20, 2011 – Ten students in the university’s Sports Industry Management (SIM) master’s program will accompany the men’s basketball team to Beijing and Shanghai this August as part of a global sports management study.

“This is a unique opportunity for our students to be engaged with a traditional American sport while exploring first-hand the sporting culture in China,” says Matt Winkler, the program’s associate dean. “Our students also will be able to see how sports are being used as a catalyst for social and economic connections as the country grows in power and prosperity.”

SIM is part of the School of Continuing Studies at Georgetown.

Growing Fast

Created in 2008, SIM has grown to include 78 faculty members, all of whom are current sports executives. Professors in the program come from more than 50 organizations, including the NBA, the U.S. Olympic Committee and NASCAR.

The academic focus of the program has also expanded, and now covers a wide variety of industries and disciplines with a local, national and international focus. 

Many students pursue the opportunity to do academic work abroad during SIM’s annual “London Week” in addition to other international summer studies.

The courses combine classroom learning with internships and fieldwork, allowing students to apply their learning throughout the program.

Last year, SIM students pursued a similar model to this summer’s China trip when they traveled to South Africa for the 2010 World Cup.

Hoya Connections

In August, SIM students will meet with sports management executives from NBA China, NFL China, Octagon China and AEG China, among others. 

They also will attend sessions with Michael Jackson (C’86), a member of the men’s basketball 1984 national championship team and the current general manager of Basketball, Greater China and Global Business Development for Nike.

Jackson also helped men’s head basketball coach John Thompson III and the university planning committee on the trip.

In the Arena

Beyond coursework, the SIM group will follow the basketball team through each of its four exhibition games, using the events as learning opportunities.

“This is the perfect setting for our students to apply the traditions and values of Georgetown University while exploring and assessing experiences in a living case study,” Winkler says. 

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