Spots Filmed at GU Feature First Lady, Agassi, Graf
March 1, 2011 – Michelle Obama and tennis pros Andre Agassi and Steffi Graf were on Georgetown’s tennis courts recently to film pro-exercise public service announcements launched today by the United States Tennis Association (USTA).
The first spot, a collaboration between USTA and the First Lady’s “Let's Move!” campaign, features Obama and tennis pros Agassi and Graf at Georgetown’s Yates Field House fetching balls for some school-aged children.
“There’s so many fun things that each of us can do to be healthier and with all the changes going on in tennis that’s an even better way for kids to get active and have fun,” Obama says in the spot.
Loving the Game
The second PSA, filmed in the Kennedy Institute of Ethics’ bioethics library, features the tennis pros reading a story about a girl who quits playing tennis and takes up soccer because the court was too big and the balls bounced too fast.
“If it’s not fun, they won’t play,” the PSA reads.
Agassi then introduces, “10 and Under Tennis, the fun way for kids to learn and love the game.”
USTA recommends using smaller courts and balls that are lighter and slower for younger players.
“We are pleased to have provided space for the filming of this public service announcement and to help promote this important message,” said Julie Green Bataille, associate vice president for communications. “This is an example of how Georgetown’s resources and our location in D.C. can impact larger communities in positive ways.”
Obama’s Let’s Move campaign, which launched in 2010, aims to end childhood obesity.
Information about kid-friendly tennis equipment, including lighter racquets and smaller courts for children under 10 is available at 10 and Under Tennis.
The filming was also an opportunity for undergraduate film and media studies students to observe how a PSA is made. Georgetown recently created a minor in the field.
“It was fascinating to be able see firsthand all that goes into the setup of just a short PSA,” said Zoë Lillian (C’13). “It was also a great feeling to know that Georgetown wanted the … students to be there, and that the production staff and Georgetown’s representatives were so accommodating and willing to answer all of our questions.”