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AARP CEO To Join Business School Faculty

March 16, 2009 –AARP’s Chief Executive Officer William Novelli will join Georgetown’s faculty as a Distinguished Professor of the Practice in the McDonough School of Business (MSB) this August.

Novelli will lead the business school in developing courses and programs in nonprofit management, social responsibility and social marketing for its undergraduate and graduate students. He currently teaches a social responsibility class to MBA students with MSB professor Alan Andreasen.

“As an internationally recognized marketing and management expert, Bill Novelli brings to Georgetown’s McDonough School of Business a wealth of knowledge and experience that will have a tremendous impact on our student body,” said MSB Dean George Daly.

Novelli served as CEO for nearly eight years at AARP, the nation’s largest organization for ages 50 and older. During that time, he more than doubled the nonprofit’s operating budget, increased membership by more than 5 million and made AARP the nation’s leading voice for comprehensive health care reform.
“I’m proud of what we were able to accomplish at AARP,” said Novelli. “And now, I look forward to bringing my experience in nonprofit management, social marketing, and leading social change to Georgetown’s McDonough School of Business to help prepare our nation’s future leaders.”

As co-founder and former president of Porter Novelli, a leading global public relations agency, Novelli retired from the firm in 1990 to pursue a second career in public service. He was named one of the 100 most influential public relations professionals of the 20th century by PR Week magazine.

He has served as chair of the Campaign for Tobacco-Free Kids board, and as executive vice president of CARE, the world’s largest private relief and development organization.

The newest addition to Georgetown’s faculty received his bachelor’s from the University of Pennsylvania and a master’s from Penn’s Annenberg School for Communication. Novelli also pursued doctoral studies at New York University before teaching marketing management for 10 years in the University of Maryland’s MBA program. His book, “50+: Give Meaning and Purpose to the Best Time of Your Life” (St. Martin’s Press, 2007), was updated in 2008.

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