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Faculty Experts on the Business of Sports

Georgetown faculty can comment on marketing, branding, sponsorship, and other business topics related to the Olympics.

To arrange interviews with these or other experts, please contact the Office of Communications.

Faculty experts include:

Ronald Goodstein

Ronald Goodstein, associate professor of marketing at Georgetown’s McDonough School of Business, can comment on several marketing issues related to the Olympics, including the value of sponsorship, congruity between event and brand, how emotional levels related to winning or losing events affect how ads are processed, and brand confusion. His executive teaching and consulting include the areas of customer focus, strategic marketing management and positioning, building and managing brand equity, integrated marketing communications and consumer behavior. Goodstein’s research has been published in such prestigious journals as the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Public Policy & Marketing, and Pricing Strategy and Practice.

Prashant Malaviya

Prashant Malaviya, associate professor of marketing in the McDonough School of Business, can speak about the marketing, sponsoring and branding issues related to the Olympics. Malaviya's research focuses on understanding how consumers use information to make product judgments and consumption decisions. His research has been published in leading marketing journals including Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, Journal of Marketing Research, and Psychology & Marketing.

Marlene Morris Towns

Marlene Morris Towns, teaching professor of marketing, can comment on various marketing issues related to the Olympics, including celebrity endorsement, social media, retail marketing and consumer behavior. Prior to Georgetown McDonough, Morris Town worked at Accenture, serving clients such as AT&T, Pepsi Co., Marsh & McLennan and Bayway Oil Refinery. She has been published the Journal of Marketing, Journal of Consumer Affairs, Journal of Public Policy and Marketing and Marketing News. She is a member of the Association for Consumer Research, American Marketing Association, Society for Consumer Psychology and the Society for Judgment and Decision Making.

Jimmy Lynn, Ph.D.

Jimmy Lynn, visiting assistant professor in the School of Continuing Studies’ Sports Industry Management program, teaches sports marketing strategy in the McDonough School of Business and sports executive leadership. He is the Managing Partner of JLynn Associates, a global strategic advisory firm for the Sports, Sports Marketing and Sports Media industries. Lynn was Vice-President, Strategic Development and Partnerships, AOL until March 2009. Lynn started at AOL in 1995 and was instrumental in developing AOL Sports into one of the leading global sports destination internet sites. Lynn and his team were responsible for managing the strategic Sports partnerships for AOL. The list of partners included the NFL, NBA, NASCAR, MLB, WNBA, NHL, PGA Tour, ABC Sports, CBS Sports, HBO Sports, Sports Illustrated, Turner Sports, NFL Players Association, WWF, STATS, SportsTicker and more.

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