Faculty Experts on the Business of Sports
Georgetown faculty can comment on marketing, branding, sponsorship, and other business topics related to the Olympics.
To arrange interviews with these or other experts, please contact the Office of Communications.
Faculty experts include:
Ronald Goodstein, associate professor of marketing at Georgetown’s McDonough School of Business, can comment on several marketing issues related to the Olympics, including the value of sponsorship, congruity between event and brand, how emotional levels related to winning or losing events affect how ads are processed, and brand confusion. His executive teaching and consulting include the areas of customer focus, strategic marketing management and positioning, building and managing brand equity, integrated marketing communications and consumer behavior. Goodstein’s research has been published in such prestigious journals as the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Public Policy & Marketing, and Pricing Strategy and Practice.
Prashant Malaviya, associate professor of marketing in the McDonough School of Business, can speak about the marketing, sponsoring and branding issues related to the Olympics. Malaviya's research focuses on understanding how consumers use information to make product judgments and consumption decisions. His research has been published in leading marketing journals including Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, Journal of Marketing Research, and Psychology & Marketing.