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Visual Identity Guidelines

Georgetown Header

Georgetown University’s visual identity looks to the past for inspiration but must remain relevant for the 21st century and be responsive to the varied needs of all those responsible for the university’s outreach and communications.Georgetown is a diverse institution comprising multiple distinct entities. Yet all parts of the university must reference common visual cues so that our audiences can easily recognize Georgetown as the originator of all communications.These guidelines cover the foundational elements of Georgetown’s visual identity. Core rules governing usage of the seal, font and primary colors are presented, along with options for formatting, type styles and a broad palette of accent and complementary colors.

Logo Guidelines

The official Georgetown University logo has two components: the seal and the university’s name. The university logo is the root of the university’s visual identity. Using the logo in a consistent manner is essential for visual coherence and maintaining the strength of the Georgetown University brand.Given its official—even ceremonial—character, the logo is not appropriate for all applications (e.g., for highly informal communications). Careful consideration should be given to the logo’s suitability for each intended use.

Download Visual Identity Guidelines

Typography Guidelines

A typography palette has been developed that offers Georgetown University flexibility in creating a range of materials that promote the institution. Adobe Caslon is the official typeface for Georgetown University. The Caslon typeface was created in the 18th century and was used in the founding documents of our country and John Carroll’s proposal to establish the university. It remains the official font of Georgetown University.The secondary typeface is Neue Helvetica, and it may be used with Adobe Caslon to add more visual interest. However, Neue Helvetica should not substitute Adobe Caslon as the dominant typeface.

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Primary Colors

The university has two official colors, known as Georgetown Blue and Georgetown Gray. Georgetown’s official colors date to the aftermath of the Civil War. The “Union blue” and “Confederate gray” were adopted to signify the union of North and South. Since then, these colors have become a recognizable identifier for the university. Color is a powerful tool that provides a quick means of identification. Georgetown maintains an impressive amount of “brand equity” in our recognizable color scheme. Consistent use of these colors will provide a common link among Georgetown and its many units and centers.

Georgetown Grey
PANTONE409
CMYK 0.13.15.45
HEX 8d817b
RGB 134.120.117
Georgetown Blue
PANTONE 282
CMYK 100.68.0.54
HEX 002147
RGB 1.30.65
PANTONE 281
CMYK 100.72.0.32
HEX 003E7E
RGB 0.32.92
PANTONE 280
CMYK 100.72.0.18
HEX 004990
RGB 0.34.105
PANTONE 7527
CMYK 0.2.6.7
HEX EDE7DD
PANTONE 406
CMYK 0.5.6.16
HEX CEC6C0
RGB 198.188.182
PANTONE 290
CMYK 25.2.0.0
HEX BAE0F7
RGB 185.217.236
PANTONE 284
CMYK 55.20.0.0
HEX 6CADDF
RGB 107.171.229
PANTONE 202
CMYK 0.100.61.43
HEX 98002E
RGB 138.36.50
PANTONE 7490
CMYK 45.0.80.35
HEX 679146
RGB 114.152.75
PANTONE 1205
CMYK 0.5.31.0
HEX FFEEBB
RGB 249.224.142
PANTONE 485
CMYK 0.95.100.0
HEX EF4123
RGB 225.38.28

Downloads

Download Visual Identity Guidelines

For authorization to download the files below, please fill out the logo usage request form.

Schools, Campuses & Centers

Note: Logos for individual academic departments, centers, institutes and offices can be found on each school page.

University Offices 

For authorization to download the files below, please fill out the logo usage request form.

HTML Services

To request HTML services and Georgetown web templates, please email visualidentity@georgetown.edu 

Georgetown University37th and O Streets, N.W., Washington D.C. 20057(202) 687.0100

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